Product Code Database
Sean John is an American privately held fashion and lifestyle company founded by fashion designer and record producer Sean Combs. The brand launched its fashion line with a men's sportswear collection for the spring 1998 season. By 2016, Sean John achieved annual retail sales of $450 million.
In February 2001, Sean John produced the first nationally televised runway show during New York Fashion Week when it simultaneously aired live on E! Television and the Style Network. During fashion week in February 2002, the New York Times ran a front page story on Sean John. NYT archive search result indicates "February 9, 2002 Front Page News"
In 2004, Sean John invested in the high-end label Zac Posen.
In October 2008, the company purchased streetwear lifestyle brand Enyce from Liz Claiborne for $20 million.
Combs' FIFI Award-winning perfume, Unforgivable, was joined by Sean John fragrance I AM KING in November 2008.
In May 2010, Sean John made a distribution agreement with Macy's department store in which Macy's and Macys.com would be the sole distributor of Sean John sportswear at the retail and online level. As part of this agreement, Sean John and Macy's expanded the Sean John brand's distribution to many more Macy's stores and entered into exclusive marketing partnerships with the NBA. In November 2023, it was announced that Macy's was pulling all Sean John clothing from their department and online stores, due to Combs' sexual assault allegations, effectively ending their partnership with Combs.
After having previously sold a 90% stake in Sean John to Global Brands Group in 2016, in December 2021, Sean Combs purchased Sean John back from Global Brands Group for $7.5 million, following the company's bankruptcy.
The last known collaboration with Sean John involves a limited time partnership with Kanye West available on Yeezy.com from February 7th until February 12th of 2025.
|
|
